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“The event drew an impressive crowd of over 1,500 attendees across the two nights, celebrating not only the richness of jazz music but also Sabah’s natural heritage".
The Facebook analytics dashboard shows strong growth and engagement throughout 2024. The page generated 3.6K content interactions, 4.2K link clicks, 11.2K visits, during the year
The Facebook analytics dashboard shows strong growth and engagement throughout 2024. The page generated 11.2K visits, and 293 new followers during the year
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“This year’s festival drew around 2,200 visitors, including tourists from abroad, proving that Sepilok Jazz has the capacity to grow into a major event on Sabah’s tourism calendar and eventually be part of the national tourism agenda,” Alexander said in his opening remarks.
During the reporting
period, the festival website recorded significant growth in impressions,
clicks, and visitor engagement
1. More
engagement
Content interactions increased from
3.6K → 4.5K.
This means people are liking,
commenting, sharing, and engaging more with our content.
2.
Visits increased from 11.2K → 11.9K.More
people are checking out the page
3. More followers
gained
Follows increased from 293 →
309.
4. Strong overall
reach
2025 recorded 272.9K
views, showing substantial visibility throughout the year.
1. Visitor numbers
increased every year 📈There are no declines from 2022 to 2025, showing
growing interest and awareness of Sepilok Jazz.2. Major breakthrough in
2024 🚀Visitors jumped from approximately 350 to
1,500.
That's an increase of about
329%. Since its debut in 2022, Sepilok Jazz has experienced remarkable growth,
with attendance increasing from 100 visitors in 2022 to 350 in 2023, 1,500 in 2024, and over
2,200 in 2025. This consistent upward trend reflects the festival's growing popularity and
reputation among music lovers in Sabah and beyond.
